Your Most Important Client is Your Next One

You Are Important

I was recently evaluating bank account options. At just one bank, I could easily choose between standard, advanced, premier or private accounts. The options were seemingly endless, which as a consumer means I get more of what I need and less of what I don’t.

Hey Client! Don’t Be a Stranger

Our support staff includes two former plant breeders, which makes us ideally suited to know what our clients want and need — our staff have literally “walked in the shoes” of our customers.

Who is the Most Important Person in Your Company?

Have you ever met a CEO or company president that feels he or she is of celebrity status? Unfortunately, it’s not uncommon these days. We live in a celebrity-centric world, where emphasis is put on what and how many events you attend, how many hands you shake, and the number of followers one has accumulated on social media.

Plant Breeding Software…on the Cloud

For 28 years Agronomix Software has been at the forefront of developing plant breeding data management software solutions, starting with the original AGROBASE. Since 2001 AGROBASE Generation II® has changed the way breeders around the world interact with their data and each year it gets better. Initially the Core System was available with the Advanced Statistics and Varietal … Read more Plant Breeding Software…on the Cloud

Plant Breeders Aren’t Robots, They’re Human

Each year, I spend several weeks analyzing data, navigating back and forth between Excel sheets and plugging in data. I have about a two-week window when this is all I do. I stop only to sleep and eat … and my family, well, they don’t see much of me during that time of year. That … Read more Plant Breeders Aren’t Robots, They’re Human

Are You Losing 2.5 Weeks of Work?

We all know that plant breeding is a numbers game. Twenty years ago, a plant breeder would make as many crosses as possible, from hundreds to even thousands. As more crosses were made, so did the odds for success. While that notion still holds true, breeders are limited or empowered by their ability to work with these … Read more Are You Losing 2.5 Weeks of Work?

How a Three-Minute Interview and Flight 155 Became Pivotal Career Moments

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Dieter Mulitze PhD, Founder and CEO, Agronomix

I am often asked how I ended up starting a software company for plant breeding. Honestly, it was never my plan even for a second, and looking back I can identify the critical moments. When we do such reflection, we can be surprised by what we see, and better still, learn to identify such pivotal moments or events for our future. Here’s my story, even if it seems somewhat unbelievable.

I grew up on a dairy farm in eastern Ontario, so “agriculture was in my DNA.” My university career started at the University of Waterloo in mathematics and computer science, but a year later I switched to the University of Guelph into Crop Science. Back to my roots, you might say. After my second year I again needed a summer job and decided to visit the professors in Crop Science to see if there were any summer positions.

Read moreHow a Three-Minute Interview and Flight 155 Became Pivotal Career Moments