There are seed companies where the seed multiplication, sales and marketing staff use expensive and very current software. Meanwhile the breeders in the same company are still primarily using spreadsheets. Think about it – the breeders who develop the hybrids… Read More ›
My daughter had been telling me for a while to buy a compact SUV, I finally relented and almost immediately ran into a problem. Should I read the manual?
Our support staff includes two former plant breeders, which makes us ideally suited to know what our clients want and need — our staff have literally “walked in the shoes” of our customers.
Have you ever met a CEO or company president that feels he or she is of celebrity status? Unfortunately, it’s not uncommon these days. We live in a celebrity-centric world, where emphasis is put on what and how many events you attend, how many hands you shake, and the number of followers one has accumulated on social media.
I am often asked how I ended up starting a software company for plant breeding. Honestly, it was never my plan even for a second, and looking back I can identify the critical moments. When we do such reflection, we… Read More ›