Our support staff includes two former plant breeders, which makes us ideally suited to know what our clients want and need — our staff have literally “walked in the shoes” of our customers.
Have you ever met a CEO or company president that feels he or she is of celebrity status? Unfortunately, it’s not uncommon these days. We live in a celebrity-centric world, where emphasis is put on what and how many events you attend, how many hands you shake, and the number of followers one has accumulated on social media.
I am often asked how I ended up starting a software company for plant breeding. Honestly, it was never my plan even for a second, and looking back I can identify the critical moments. When we do such reflection, we can be surprised by what we see, and better still, learn to identify such pivotal…