Overcoming a Mental Roadblock for Using Plant Breeding Software

Are you seriously contemplating using plant breeding software for your research program?

Who is the Most Important Person in Your Company?

Have you ever met a CEO or company president that feels he or she is of celebrity status? Unfortunately, it’s not uncommon these days. We live in a celebrity-centric world, where emphasis is put on what and how many events you attend, how many hands you shake, and the number of followers one has accumulated on social media.